![]() With Adobe Customer Journey Analytics (CJA) implementations, data can be sent to CJA using the Analytics Data Connector (ADC) so that customers could use CJA as a reporting tool.Īdobe Analytics for Streaming Media benefits include real-time monitoring, detailed analysis, actionable insights and monetization opportunities. Once a playback session ends, the computed tracking data is sent to Adobe Analytics for storage and reporting. All granular data (up to 10 seconds) is sent to the Media Analytics Service that collects and process the data for each individual playback session. Streaming media tracking data is collected from a player using the Media SDKs or the Adobe Experience Platform Media Extensions and the Media Collection APIs. And the metrics can be combined with your website or app data to visualize the customer path and interests-to provide enhanced recommendations and personalize customer experiences using Adobe Experience Platform. You can measure vital delivery metrics related to Quality of Experience (QoE) such as dropped frames, time spent buffering, and average bitrate. You can then analyze data and attribute success criteria to fully consumed media, average time spent, and completed ads. Media measurement allows you to categorize your data into multiple dimensions and segments, capturing all of the metadata you need to do a complete and detailed analysis. The metrics easily integrate into Adobe Analytics Reports and other Adobe Experience Platform products. You can combine Streaming Media metrics with other Adobe Analytics capabilities, such as Audience Analytics, Mobile, or Cross-Device Analytics. These insights allow you to understand your customers’ viewing and listening habits and increase engagement with highly personalized recommendations.Īdobe Analytics for Streaming Media enables you to track the full customer journey across your site and streaming apps. With Analytics for Streaming Media, you get near real-time, granular details of duration, stops and starts that lets you evaluate and combine video and audio metrics. Adobe Analytics for Streaming Media OverviewĪdobe Analytics for Streaming Media is an add-on to Adobe Analytics that provides powerful measurement tools for audio, video, and advertisements.
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